Monday, February 25, 2008

not my size Barbie...

Early on, the wedding industry makes it very clear who white weddings are for and their importance. These fairy tails and wedding imagery that consist of blonde haired and blue eyed princesses, being given to their prince charming, is romanticized by young girls everywhere. This white princess bride idea is further developed by the toy industry. Little girls everywhere are exposed to Barbie, and yet it is understood that the default Barbie is white, blonde, and has blue eyes. This default Barbie that is instilled in the minds of young girls conveys the message that in order to have that “happily ever after,” one needs to emulate Barbie. This idea is reinforced by the creation of “My Size Wedding Barbie”. What message is being sent to young girls when they are given a doll their size, and told that they can put on the dolls clothes, and become Wedding Barbie? Further more, what if you do not fit into the role of the Wedding Barbie, because you are not the right color, or size? A value judgment is cast upon the young girl. This conundrum can not be rectified by merely giving Barbie a black friend as a bride’s maid, or creating a black “My Size Wedding Barbie”.

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